CHALLENGE

Envida initially approached us for simple product photography in preparation for their online launch. However, the project quickly evolved to include lifestyle photography and video content. At the time, the brand was struggling to clearly define its audience and identity. They expressed a desire to be perceived as sexy, modern, and glamorous—without compromising the accessibility of their price point. As a result, the visual direction needed to strike a balance: modern glamour that speaks to every woman.

SOLUTION

We began by drawing inspiration from competitor brands and other visual references that could help us establish a clear creative direction. In an industry full of lookalikes, it quickly became clear that Envida needed to carve out its own lane—distinct yet familiar enough to resonate with an audience it was building. The images and videos we produced reflect the brand’s glamorous aura while showcasing the craftsmanship and unique personality of each product.

APPLICATION

Website

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