COMMERCIAL BOUTIQUE
PRODUCT EDITORIAL
Function and purpose: Product editorial photography is a specialized medium that can be highly evocative, intricate, and detailed. The aim here is to emphasize creativity. With consistency and over time, the messages that these images evoke or represent can become synonymous with your brand, essentially making your brand timeless and extremely desirable. Typically these images are seen in magazines, billboards, posters, online articles, and online ad campaigns
How not to use: Nowadays you would not typically see this type of imagery on social media or product pages. They can require extensive time and resources to produce, and so are not advised to be used casually.
Why editorial photography matters:
Emphasizes the craftsmanship of your products and focuses on the story of your brand
Builds desire long term
Contributes to long term brand legacy
